It has been a decade since the Business Recorder group successfully launched one of the leading T.V channel, Aaj News in Pakistan and now the media conglomerate has added yet another channel to its family, Aaj Entertainment.
Hitting the airwaves on December 1st, the new channel in town is broadcasting for the audience in five leading cities for the nation.
Like other established entertainment channels in the market, Aaj Entertainment too will present a galore of Pakistani, Indian and Turkish content to the viewers.
But the big question is will Aaj Entertainment be able to stand out amongst its rivals like Ary Zindagi, Geo Kahani and Urdu 1?
Hope it has to offer something fresh and new rather than bore us with the typical dramas on our television screens.