According to the latest official update, Ajay Devgan’s Baadshaho Movie will not be releasing on Eid-Ul-Azha 2017 in Pakistan.
Apparently, the movie’s release has been delayed owing to the release of Pakistani movies Punjab Nahi Jaungi and Na Maloom Afraad 2 in the theaters across the country.
Read the notice released by Central Board of Film Censors here!
The movie will be now released a week after Eid. While the censor board has given a clean-chit to the flick, it has been barred from exhibition on the biggest days at the box-0ffice
This is not the first time any Bollywood movie has been stalled from being released in the nation’s cinemas when it has coincided with local releases on Eid.
However, this step will not be in the interest of the local cinemas, the Pakistan film industry and audiences as it is restricting the number of options being offered to the consumer.
What is more, it is also not in the interest of the distributor who has already invested in a film and been given a certificate to go ahead but has been restricted due to timing.
This practice, rather than helping, the local industry may actually damage it as was done at the end of the 80s. When you restrict choice for the consumer, the footfall to the cinema declines and everybody loses.
The Bollywood flick will be releasing in Pakistan under the banner of HKC. Lead actors include Illeana Dcruz, Ajay Devgan, and Emraan Hashmi. The sexy and sultry, Sunny Leone features in an irresistible item number, ‘Piya More’.
Watch video of the song below:
The movie Baadshaho is based on real-life events during the Emergency, revolving around stolen gold, a robber (Ajay Devgn) and an undercover cop (Vidyut Jammwal).
The famous song Mere Rashqe Qamar has also been a huge hit amongst the audiences
The character of Ileana is inspired by Maharani Gayatri Devi and Emraan Hashmi will be seen playing the role of an army officer who is entrusted with safeguarding the treasure of the country.
Let’s see how this one does at the box office in Pakistan.
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