Recently, the Yakeen Ka Safar actress Sajal Aly featured in Fair & Lovely’s latest TVC promoting its latest product for HD glow.
As soon as the advertisement was released, the fans and followers of the actress disappointed over the choice of her brand endorsement.
A number of internet users took to their social media accounts and bashed the actress for promoting the wrong product.
Have a look at what people have to say!
Really disappointed in Sajal Aly for choosing to do a Fair and Lovely ad when colorism is an obvious issue in our society.
People with darker skin are given poorer treatment, rejected for marriage, jobs, considered lower-class, etc.
— 🔅 (@pkpopculture) April 6, 2019
I really liked Sajjal Aly, but then she did Fair & Lovely and now I’m kinda sad.
— Alina (@thatkarachigirl) April 11, 2019
heres the thing, i love sajal but what's wrong is wrong. Colourism is a HUGE issue in south asia people are treated like shit because of their skin colour. Fair and lovely literally tells you that you can only be pretty if you're fair? Promoting it is WRONG
— hiba | cies (@zayndeprived) April 5, 2019
Sajal Aly in a fair n lovely tvc :/ . We were all rooting for you , how dare you?!
— jon will kill dany (@mansal_) April 7, 2019
However, Pakistani model Eman Suleman also decided to take a subtle dig at Sajal Aly for featuring in a campaign that promotes and sell fairness creams. The model took to her Instagram story and wrote:
On a side note, why are we still advertising fair and lovely?
Here’s her post!
Apart from Sajal Aly, a number of other celebrities like Aiman Khan, Mawra Hocane, Ainy Jaffri, Fawad Khan, Shoaib Malik, and Syra Shahroz have also endorsed fairness creams.
What are your thoughts about the story? Let us know in the comments section below.
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