Indian TV shows do not have a huge fan following in just India, they have a widely engaged audience all over the world, including right next door in Pakistan. However, the number of Indian shows and channels being aired in Pakistan, along with their airtime will soon be reduced.
According to the latest reports, Pakistan Electronic Media Regulatory Authority (PEMRA) has declared to place a ban of Indian content claiming that it is “sensitive in nature” while foreign content will be allowed to be broadcasted.
PEMRA’s Chairman, Absar Alam has said, “Pakistani TV channels can air Indian content with less than 6% of total air time, starting October 15, 2016. Any additional airtime for Indian or foreign content on local TV channels will result in legal action from Pemra.”
Divyanka Tripathi, popular known as Ishi Maa from Yeh Hai Mohabbatein reacted to this shocking move, saying, “This decision will definitely affect the cultural exchange between the two countries. I have grown fond of Pakistan due to the love I have got from my fans there. We connected over my show. Does the [Pakistani] government want to cut off the mutual ties that exist now?”
Hiten Tejwani from Kyunki Saas Bhi Kabhi Bahu Thi called the decision ‘unfathomable’, he also added, “The Pakistani government should allow more Indian shows to be aired. Why should all channels, actors and fans suffer because of this blanket order? People should understand that entertainment shouldn’t be targeted,” he said.
Actor Iqbal Khan also had to say “Nothing can stop entertainment. People who love Indian shows will find a way to watch them, be it online or through pirated means.”
“The Middle East and regions in Africa have Indian channels, which are hugely popular there. Moreover, audiences in South-East Asian countries love Indian shows. These countries have bigger, newer markets for Indian channels. The Pakistani government’s decision might affect the channels, but only in a minuscule way. What will be interesting to see is how this decision affects the channels that air Pakistani shows in India.”
Stay tuned for more news and updates!