Humayun Saeed and Mehwish Hayat starrer Punjab Nahi Jaungi is all set to become the first Pakistani film to break the 50 crore rupee barrier, worldwide. In a country where no Pakistani film has ever crossed the magical figure, the Nadeem Baig directed feature is likely to be the first that makes it past the half-century mark – international and local business combined.
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Yes, many Indian films have crossed 100 crore mark and continue to do so even today but with limited screens and absolutely zero international market presence, Punjab’s feat will change the game for Pakistani films. The movie was released in September this year and has since been part of the cinema schedules due to its popularity and the star power of Humayun Saeed, Mehwish Hayat. Sohail Ahmed and others.
It is also the longest running Pakistani release in 2017; Na Maloom Afraad remains the longest running Pakistani film in the last 10 years as its reign extended from October 2013 till March 2014. One hopes that more good films are released in Pakistan next year so that the cinema industry manages to stand on its feet rather than depend on foreign content.