The 51-year-old Bollywood superstar Salman Khan may launch his own line of smartphones very soon – or that’s the plan!
Salman Khan launched his first mobile app last year and is now making an imminent entry to the smartphone business.
According to reports from Economic Times, Khan recently hired executives from Samsung and Micromax to head the BeingSmart trademark for smartphones. The smartphones will be priced less than INR 20,000.
He will not be the first of Bollywood actors to trifle with the technology niche, Shilpa Shetty launched a range of smartphone, last year.
However, senior analyst Tarun Pathak thinks otherwise. He said,
“We don’t think it’s a wise move as this industry is driven by innovation rather than just sourcing.
“Smartphone market is already competitive and margins are super thin. In such a scenario entering this segment without prior experience is not a wise move. Brand value can give an initial momentum but only experience and product is going to have a final say,” he added.
Smartphones have quickly evolved from a luxury to a necessity with the changing climes of modern technology. Despite all the challenges, ‘BeingHuman’ might just add to the innovation of smartphones in India.
Move away Apple and Samsung, Salman Khan is here is to take the lead!
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