Sir Michael Caine, Asim Chaudhry, Jourdan Dunn and Joanna Lumley star in a new British Airways pre-flight safety video that will begin rolling out this month.
It’s the second time Britain’s flagship carrier has enlisted the star power of some of the UK’s favorite celebrities for a safety video in collaboration with a children’s charity.
In the video, a cast of actors, comedians and models which also includes Olivia Colman, Naomie Harris and David Walliams, read parts for comedian Asim Chaudhry, who plays a video director with questionable skills.
The first installment featured Gordon Ramsay, Sir Ian McKellen and Thandie Newton and was seen 25 million times.
Along with doling out safety instructions, the video promotes Flying Start, a global charity partnership between British Airways and Comic Relief, which supports half a million disadvantaged children around the world.
Flyers are invited to donate any leftover money in foreign currencies from their holiday in envelopes provided.
The video rolls out on short-haul flights this month, and on international flights beginning in August.