Pakistani filmmakers finally have little to rant about this Eidul Azha since there will be no Bollywood movies releasing. Over the upcoming holidays, as many as seven local films will be releasing. The most anticipated ones are based upon marketing campaigns which include Janaan, Zindagi Kitni Haseen Hai, and Actor in Law.
Pakistan Film Writers Association General Secretary Rashid Sajid shared with Express Tribune that it is crucial to promote local films in Pakistan “It was the demand of our producers and directors that only Pakistani films should be released on Eid. This time fortunately, their wish is being fulfilled,”
He further shared, “The grounds are now open for them to attract and entertain audiences. If despite this advantage, they fail to do so, then it is a collective failure of our industry. This Eid will prove that there is no need to demand a ban on Indian films.”
This has to be one of the craziest cinematic battles since the revival of Pakistani film industry.
Janaan’s storyline circles around a Pakhtun girl who returns from Britain after her education. The film comically defies stereotypes about Pakhtun families’.
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Actor in Law is directed by Nabeel Qureshi and produced by Fiza Ali Meerza.The film is “a social comedy” and “has emotions, love, and plenty of surprises.”
While Zindagi Kitni Haseen Hai is co-produced by an Australian production company RC Films, of Rafiq Ahmed Chaudhary and with Mrs. Fahmeeda Abdul of Kingfisher Films.
The film is a powerful love story showcasing the journey of a couple, Zain Ahmed (Feroze Khan) and Mahira (Sajal Ali). The two fall in love and get married at a tender age only to fret over it later.
Let’s hope for some real entertainment and tough competition at the box office this Eid.
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